McDonald's Philippines Newest Campaign Featuring #ALDUB
McDonald's Philippines newest ad campaign again features Alden Richards and Maine Mendoza of the #ALDUB phenomenon. The campaign is tagged Kahit Maputi Na Ang Buhok Ko #AldubKoTo with music of the same title Kahit Maputi Na Ang Buhok Ko composed by Rey Valera for Sharon Cuneta in 1977. The song turned gold that year. It's been 9 months since McDonald's Philippines stepped up Ronald McDonald's big shoe to create an ad campaign based on the #ALDUB phenomenon. In its first campaign Aldub Ko 'To and Papa Na Kita #AldubKoTo , the latter has received more than 5 million views to this day. The campaign featured McDonald's Chicken ala King , which became a bestseller during the period in Sept 2015. The success of the McDonald's ad campaign paved-way to other successful ad campaigns — from bleach to sardines, milk to softdrinks, toothpaste to chocolate, insurance to bank, text to smartphone, fabcon to detergent, cookies to hotdog, shampoo to feminine hygien...
